Prices last updated: October 29, 2026
In August 2025, Cracker Barrel unveiled a new, simplified logo, and within about a week it had reversed course. Here is what changed, why customers objected and where things stand today.
What changed
For decades the Cracker Barrel logo showed the “Old Timer”, a man in overalls leaning on a barrel next to the words “Cracker Barrel Old Country Store”. In mid-August 2025 the company introduced a text-only wordmark that dropped the Old Timer, as part of a broader refresh that also included updated, brighter restaurant interiors.
Why people objected
Many longtime customers felt the new look removed the nostalgic, country-store character that makes Cracker Barrel distinctive. The change went viral on social media, drew comments from public figures and became a national news story, and the company’s stock price dipped during the uproar.
The reversal
About a week after the rollout, Cracker Barrel announced that it would bring back the classic Old Timer logo, saying it had heard its guests. The company also paused the remodel program for its restaurants.
What it means for diners
For guests, very little changed: the menu, the Old Country Store and favorites like Chicken n’ Dumplins and the Old Timer’s Breakfast stayed the same. See the current Cracker Barrel menu with prices.
Learn more
Read What is Cracker Barrel? for the history behind the brand.
Logo controversy FAQ
Did Cracker Barrel change its logo back?
Yes. After strong customer backlash to the August 2025 redesign, Cracker Barrel announced about a week later that it would return to its classic Old Timer logo.